The Cross-sell Advisor

You’ve just sold cloud services to a new customer. So what’s next?

In order to effectively cross-sell, you’ll need to listen to your customer carefully for cues, pay attention to context and timing and focus on products with maximum value.

The Cross-sell Advisor helps identify relevant products that provide maximum value to your customer’s business needs.

Ask the Advisor

Effective cross-selling focuses on promoting related products or services that complement a customer’s main purchase, in an attempt to provide incremental value, either at the point of sale or immediately after. Want proof? Here are compelling stats gathered from leading research firms including Bain Capital and Forrester:

5–25x

More expensive to acquire a new customer than to retain an existing one

60–70%

More likely to sell to an existing customer vs. 5–20% of selling to a new prospect

90%

Of a business-to-business customer value is obtained after the initial sale